The Sana’a Center Launches Its New Visual Identity
The Sana’a Center for Strategic Studies launched its new visual identity today, Wednesday, May 13, 2026. The rebrand includes an updated official logo and a new website, as part of a broader strategy to strengthen the Center’s digital presence and reflect the significant growth, visibility, and impact of its work.
The new website features a modern design that meets digital accessibility standards and offers a smoother experience for browsing the Center’s content and archive in both Arabic and English. It now offers easier access to the Center’s reports, analyses, podcasts, translations, and newsletter subscriptions, as well as to its platforms and conferences, such as the Yemen International Forum and the Yemen Peace Forum.
Yasmeen al-Eryani, Executive Director of Knowledge Production at the Sana’a Center, said the launch of the new visual identity and updated website comes as part of the Center’s evolution.
“The Sana’a Center has recently seen significant growth in its work, visibility, and impact, whether through knowledge production and in-depth analysis on Yemen, or through the dialogue spaces and events that now bring together Yemeni and international actors around issues concerning Yemen and the wider region.”
Marking the first comprehensive update to the Sana’a Center’s visual identity since its establishment in late 2014, al-Eryani added that “the new visual identity preserves the symbols that have defined the Center since its founding, the qamariya and the open book, reimagining them in a cleaner, more contemporary design that reflects who we are today and where we are headed.”
She emphasized that the Sana’a Center remains committed to independent, rigorous, and credible knowledge production that deepens understanding of Yemen and its complexities, and contributes to richer public debate and more responsive, inclusive policymaking. “Our conviction is that Yemeni knowledge must have a stronger presence locally and internationally, built on voices and expertise rooted in local realities, while broadening collaboration with Yemen scholars and nurturing the next generation of researchers and analysts.”
Elaborating on this vision, she noted, “For us, in-depth knowledge should not remain confined to specialists or policy circles. It should reach the widest possible Yemeni audience, inside and outside Yemen, through visual and audio content that speaks to people’s everyday concerns as much as it engages with the pivotal debates shaping Yemen’s future.”
The Sana’a Center is an independent Yemeni research center committed to producing knowledge, shaping policy, and fostering dialogue on Yemen and the wider region.